The National Training Laboratories Institute for Applied Behavioral Science, in a study evaluating the impact of instructional media on retention, found that learners remember only 5% of what they hear in a lecture, 10% of what they read, 20% of what they review in computer-based training, 50% if they participate in a discussion group, and 75% if they do the job themselves, even if they do it as a simulation.

There's a big difference between reading or watching a film about something and actually doing it. It's through doing that people develop the experience and judgment they need to successfully fly an airplane, build a nest egg, adopt a 'green' lifestyle or identify an unreasonable risk. The BrainShift Foundation is dedicated helping people improve their communities through creative approaches to experience-based education.